Dry Erase: A New Frontier

Re-imagining a brick-and-mortar for a digital landscape is one of the most creative and fun projects as a creative. We have worked with Dry Erase (aka The Markerboard People) for years consulting on ops and marketing tech. Now that Unicorn is an established partner with proven results, we are excited to embark on the next journey of exploring brand and identity with the team. In coming weeks we will be able to A/B test messaging, brand concepts, and new marketing strategies. Data-driven results are the key to challenging assumptions and cognitive bias. With our track record of following the data, we will be able to quickly iterate through from concept to complete overhaul of the brand. We are thrilled and honored to take a low-risk approach through identity similar to our own journey